ASUS
Zenbook

 Dubai

Campaign overview

ASUS Middle East partnered with Vamp to promote the new ASUS ZenBook series. The objective was to create unique and innovative content that brought to life the #IncredibleIsNow theme whilst pushing the creative boundaries of local influential content creators across the UAE.

Brief

15 Vamp influencers were selected to create a total of 30 pieces of content, including 4 videos, posting it on Instagram. Content was then repurposed across the brands social channels, paid social, website, eDM, OOH, and internal communications with the results exceeding all targeted benchmarks.

@asus_middleeast #IncredibleIsZenBook #IncredibeIsNow #ZenBookUAE

Results

👀

614,000+

REACH

👍

21,800+

LIKES

💬

1,200+

COMMENTS

❤️

4.1%

AVG ENGAGEMENT

Comments from influencers’ followers

“Off to the mall to get a second laptop”

“Wow nice laptop!!!”

“What a cool shot! Nice Laptop too”

“I cant get over how cool this shot is!! And about that Asus ZenBook, i mean who doesn’t like light objects”

“Love love love! I was thinking of getting myself a Zen Book”

“Nice shot ? I also have one and it’s sooo handy!”

“Okay.. u got me at battery life. Ive been struggling with my laptop i think its time for a change!?? great shot buddy”

“Love the shot!! Need to get one soon then”

“Love the laptop! I think I need that to plan my life too”

“Gorgeous, love the notebook”

Vamp Media Facebook Campaign

Vamp Media harnesses the captivating content created by our talented influencers, melding it into engaging paid-media campaigns that further amplify brands and magnify campaign results.

Vamp Media’s service covers the full campaign lifecycle, with constant client coordination and oversight including campaign strategy, development, media buying, testing, and optimisation.

❤️

26%

FACEBOOK ENGAGEMENT RATE
57% higher engagement than ASUS local benchmarks

💭

17%

ESTIMATED AD RECALL LIFT RATE
41% higher rate than ASUS global benchmarks

🙌

1.6% CTR

LEADS GENERATION
45% higher rate than industry benchmarks

👀

2 million

TOTAL REACH

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