Content Creation platform, Vamp, is now officially a Facebook and Instagram Marketing Partner, with creative platforms specialty.
Facebook Marketing Partners are vetted for excellence in their sphere and selected for their efforts in creating innovative solutions, technology and marketing services.
Vamp joins the Facebook Marketing Partner Program with Creative Marketing speciality. Vamp has also become one of the two companies in Australia and one of the other companies granted Instagram Partnership in the creative platform category globally.
‘It’s amazing to become an official Facebook and Instagram Creative Marketing Partner in our space,’ says Vamp Co-Founder Aaron Brooks. ‘As part of the ecosystem our Content Creators will be recognised for the awe inspiring assets they produce for brands.’
‘We have seen our community of creatives evolve the content they produce far beyond just images to stop motion, cinema-graph and short form video.’
According to Brooks, the technology and process of Vamp is designed to help solve the common pain points that their clients experience.
‘Our social media campaign platform has deep integration with Facebook, its ad placement and analytics, freeing up the brand’s time for other avenues. But chiefly, the key pain point we solve is that of producing a variety of engaging creative assets for brands in the fast pace of digital demands today. Vamp content can be housed in and out of social, digital advertising and beyond.’
“In the age of mobile, brands need to think about how to capture people’s attention quickly and new ways of building creative content to reach their customers. Facebook’s Creative Platform partners, like Vamp, help advertisers deliver mobile-first creative at speed, quality and scale. Only companies that meet our highest standard for innovation and commitment earn the Facebook Marketing Partner badge” said Justin Keh Facebook’s Partner Development Manager for APAC.
Vamp’s solution naturally aligns with Facebook and Instagram because the high quality content created for brands on the platform by native users can be leveraged into owned and paid media.
Vamp’s Co-Founder Aaron Brooks says, ‘Vamp content is consistently out performing traditional ad agency content in this channel and we are excited about what the Facebook Marketing Partnership will mean for what we can offer our customers in addition to this. Our focus will be on convenience for brands and the exciting new ad formats offered by Facebook.’
Facebook Marketing Partners offer customers ‘superior insights and data for better marketing decisions’, ‘innovative technology to help you drive great results’ and ‘custom-tailored solutions to supercharge your marketing on and off Facebook’. (Source)
Vamp launched in October 2015 and has offices in Sydney, Singapore, Hong Kong, Dubai and London. Brands using Vamp’s platform include Airbnb, Estée Lauder Companies, Nestlé, ASOS and MasterCard as well as agencies including Leo Burnett, Brand Collective, Slingshot, Ogilvy and Havas Media.