VAMP in the Press

5 Apr 2018


Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks.

4 Apr 2018


Back in August 2017, Estée Lauder Companies and its portfolio of beauty brands – including Bobbi Brown, MAC, and Clinique – teamed up with Vamp to launch its first multiple-brand influencer marketing campaign.

25 Mar 2018

Motivate partners with Vamp to build new media offering

Motivate Media Group last week announced a partnership with Vamp, the world’s leading influencer marketing platform.

21 Mar 2018

Brands must act fast to convert shoppable Instagram into sales

The wait is over, Instagram’s shoppable tags are here and are set to transform the face of ecommerce, says Vamp’s Aaron Brooks.

7 Mar 2018

Vamp partners influencers with non-profit organisation Dress For Success to promote International Women’s Day

Social marketing platform Vamp has teamed up with non-profit organisation Dress For Success in order to aid disadventaged women.

27 Feb 2018

The Kylie Jenner fiasco is a reminder of Snapchat’s need to differentiate itself

Vamp’s Aaron Brooks believes Snapchat’s latest share nosedive is a cautionary tale for the no-longer-so-cool kid of the social media world.

13 Feb 2018

Infographic: 10 influencer marketing do’s and don’ts

Recent research suggests that most marketers (96%) are expecting to commit some kind of spending on influencers over the next year.

9 Feb 2018

2018 Influencer Marketing Do’s and Don’ts

To ensure that your Influencer Marketing campaign achieves the best results there are 5 DO’s and 5 DON’Ts that we advise brands to follow.

7 Feb 2018

“Brands are definitely looking for higher quality content over following now”

Co-Founder and CEO of VAMP – Aaron Brooks – spoke to Influencer about the services the platform can offer and how they’re curating high quality content and campaigns to ensure the best possible ROI for their clients.

5 Feb 2018

Influencer marketing in the travel sector: Booming ROI or bubble fit to burst?

Ahead of his panel discussion at Mumbrella Asia’s upcoming Travel Marketing Summit on April 16 in Singapore, Visual Amplifiers’ Aaron Brooks takes a deep dive into the booming influencer marketing industry and looks at what now lies ahead

26 Jan 2018

The Impact of Influencer Marketing and the Rise of Micro-influencers

It’s essential that brands ensure their campaigns are appealing to a variety of micro-influencers that can offer a range of messages to relay to audiences.

11 Jan 2018

Aussie influencer first: Vamp scoops Facebook accreditation

Sydney-founded Vamp is the first Australian influencer business to be officially recognised by Facebook as a ‘Marketing Partner’.

8 Dec 2017

VAMP announces expansion in to the UK – aims to connect brands to UK influencers

Content and influencer marketing platform, Visual Amplifiers (VAMP) has announced its expansion into the UK with the addition of a London based team to proactively drive the growth of the business in connecting global brands with social media influencers.

5 Dec 2017

How Singapore SMEs can avoid the pitfalls of social media

Bigger isn’t always better – more “likes”, more followers – as these numbers do not always translate into ROI. The key is to turn customers into devoted fans.

5 Dec 2017

Visual Amplifiers brings its Influencer Marketing platform to the UK

Visual Amplifiers (Vamp), an Australian content and influencer marketing platform, has expanded to the UK and put a London-based team in place aimed at connecting brands with social influencers.

14 Nov 2017

Aaron Brooks Interview on Channel News Asia

Discussing Influencer Marketing in Asia.

26 Oct 2017

Influencer marketing and programmatic: a marriage of convenience

Delivering KOL campaigns through programmatic could make automated ad targeting more creative and engaging, writes Aaron Brooks of Visual Amplifiers.

24 Oct 2017

Don’t let your brand be #Instafooled

With more people recognising just how lucrative being an influencer can be, the race is on among social media users to try and claim a slice of the pie. Brands need to be on their guard and prioritise finding authentic, truly engaged leaders in their communities to make the most of the influencer marketing wave.

13 July 2017

Sorry isn’t enough: why agencies need to work with influencers and not against them

With the latest influencer marketing stats revealing the industry’s impressive growth into a channel that is steamrolling traditional advertising, we are seeing many new agencies cropping up. With more noise in the space, it’s more important than ever that the industry isn’t misrepresented.

influencer - vamp article

19 May 2017

Decoding The Influencer: 5 Ways This Start-up is Revamping Branding

Visual Amplifiers (VAMP) co-founder Aaron Brooks says in the digital world, when you’re not front of mind, you’re behind the times.

The Drum

20 April 2017

Marketing under the influence(r): the challenges and landscape in Asia

Social media influencer marketing seems like the next best thing since programmatic, with influencers crafting out authentically touched-up posts communicating brand values and engagements.


8 March 2017

Only ‘credible and transparent’ influencers will survive greater scrutiny

Following a number of scandals, trust between brands, influencers and audiences has hit a new low. If this medium is to survive, transparency will be key, writes Aaron Brooks of Visual Amplifiers


10 February 2017

What selfies can teach digital advertisers 

The desire to impress through experimentation and constant curation are key ingredients to successful digital campaigns, writes Aaron Brooks.

The Drum

3 February 2017

Think big, so small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest, writes Aaron Brooks.

18 January 2017

Visual Amplifiers launches offices in Singapore and Hong Kong

Successful Australian content creation and social influencer marketing firm Visual Amplifiers (VAMP) has officially expanded its reach across Asia Pacific by launching offices in Singapore and Hong Kong.

 4 October 2016

Influencer Marketing firm Visual Amplifiers launches in Singapore and Hong Kong

Vamp Australian social influencer marketing start-up Visual Amplifiers has set up a presence in Singapore and Hong Kong.

 25 August 2016

Who are influencers and how can they help your business?

When launching a start-up business, it doesn’t matter how good your brand is, or how quality your product or services are — if not enough people come to find out about your business, the risk of going bust is relatively high.


31 May 2016

A well-placed, topical and witty post can change the world, or win an election

With 91% of millennials using newsfeeds as their primary source of information, Aaron Brooks reckons it’s time we put to bed the belief that social posts are disposable and their content less valuable.

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14 April 2016

20 Aussie Startups to Keep an Eye on in 2016 (HINT: VAMP is #1)

Vamp – short for Visual Amplifiers – is taking the industry in a new direction by hooking big brands up with Instagram “influencers”, kind of like online celebrities, who promote their messages. It also provides services to manage campaigns and communicate with the influencers.


7 March 2016

Todd Sampson to financially back influencer marketing start-up Visual Amplifiers

Ad man Todd Sampson is set to financially back influencer marketing start-up Visual Amplifier, joining the company’s board as a non-executive chairman.


7 March 2016

Todd Sampson Investing In Social Influencer Start-Up Visual Amplifiers

Todd Sampson, non-executive chairman at Leo Burnett and redesigner of brains, has announced plans to financially back digital influencer marketing start-up, Visual Amplifiers (VAMP).

7 March 2016

Todd Sampson Joins Influencer Marketing Start-Up

As the ‘social economy’ continues to evolve[1], influencer marketing company Visual Amplifiers (VAMP) is disrupting the space with a new approach which places influencers and their creativity in the power position.


7 March 2016

Sampson joins influencer marketing agency board

Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers (VAMP).

7 March 2016

Social influencer startup VAMP brings on Todd Sampson as non-executive director

Social media influencer startup VAMP has brought on Leo Burnett’s Todd Sampson as a non-executive director as it looks to dominate the Australian market in 2016. The appointment is quite a coup for the startup, with Sampson’s involvement highlighting the growth of the social influencer market and the shift in marketing dollars to the space:


22  January 2016

Brands plan to spend more on social media campaigns this summer and this new start-up is here to ride that wave

Digital influencer marketing start-up, Visual Amplifiers (VAMP) recently launched in Australia as marketers continue to increase their focus and spend on social media.


16 December 2015

Influencer Marketing Start-Up VAMP Kicks Off In Australia

Digital influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to increase their focus and spend on social media as the holiday and summer season kicks-off.

30 November 2016

Forget ‘celebrities’ and embrace creative talent

VAMP believes Asia needs to break free from its focus on celebrities when it comes to influencer marketing.

22 November 2016

The Future is Freelancers

More and more marketing creatives are moving to this new model and taking more control of their working lives. We’re moving into a digitally facilitated gig economy, where the old rules of affinity to an agency no longer apply.

 4 October 2016

Influencer Marketing firm Visual Amplifiers launches in Singapore and Hong Kong

Vamp Australian social influencer marketing start-up Visual Amplifiers has set up a presence in Singapore and Hong Kong.


18 August 2016

How influencer marketing brings customers back to their carts

Word-of-mouth recommendation is the primary driver behind up to 50% of all purchase decisions. The power of influencers cannot be denied, says Aaron Brooks, but are they the clincher that pushes customers through to cart completion?

Aaron Brooks

15 May 2016

VAMP Co-Founder Aaron Brooks Talks Dropping Out, Rising In Tech & Upcoming IPO

Aaron Brooks sat down for an in-depth interview after StartCon named VAMP the #1 start-up to watch in 2016. Be sure to check it out and get to know Aaron.

Aaron Brooks and Ben McGrath

VAMP Co-Founders, Aaron Brooks and Ben McGrath

2 May 2016

Vamp launches new platform; maintains ‘pro-influencer approach’

As the prevalence of adblocking continues to threaten the very core of advertising, brands and agencies are considering alternative mediums to connect with consumers. One method that is gaining traction is influencer marketing.


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5 April 2016

Keep calm and trust influencers

Aaron Brooks says brands and marketers shouldn’t panic, protest or be pessimistic about the new Instagram algorithm – rather they should harness it the smartest way possible.

Team Vamp

4 April 2016

Social media start-up Vamp plots Australian IPO

The social media tech start-up backed by Qantas and Fairfax Media director Todd Sampson has revealed plans to list on the Australian Stock Exchange by mid-May.

7 March 2016

Leo Burnett Australia non-executive chairman Todd Sampson joins Visual Amplifier’s board

Todd Sampson, Leo Burnett Australia non-executive chairman, co-host of The Gruen Transfer, regular panelist on Network Ten’s The Project and one of the most influential identities in the Australian media and communications industry has recently joined Visual Amplifier’s (VAMP) board as a non-executive director.

7 March 2016

Media wrap: Fifield’s reforms face senate hurdles; Todd Sampson invests in social start-up

The Turnbull government’s media ownership regulation faces hurdles in Senate with only two crossbench senators committing support for the reform package, Fairfax Media reports.

21 December 2015

VAMP is a social media influencer platform focused on the Instagram niche

Launched by startup foundry Digital4ge, VAMP – or ‘Visual Amplifiers’ – is a digital influencer marketing service connecting brands with the biggest names on Instagram. It has created an end-to-end solution for brands, helping them to manage their influencer marketing campaigns through a payment platform and demographic product placement.

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